Product Data Management
How to Balance Fast and Thorough Product Data Clean-Up
Product data is one of the most important aspects an e-commerce business should focus on.
In order to ensure your business is performing optimally and efficiently, it’s important to not only properly analyze your product data and review your performance analytics, but also take strategic steps to optimize and improve your product data so that it leads to more efficient conversions.
If your business is selling online, you need to be able to handle high volumes of complex data to manage, enrich, and distribute across teams, channels and regions.
But managing your product data has become very complex in recent years.
You see, today’s e-commerce landscape requires more than just simple product descriptions. Customers nowadays want a full 360-degree shopping experience that is personalized to their preferences.
For this reason, e-commerce businesses need to ensure that they put out engaging content that incorporates accurate and fully up-to-date product information.
One of the most important components of ensuring your product data is achieving its goals of providing customers with the best shopping experience is optimizing and cleaning it up.
In this article, we will discuss three ways to make sure that your product data clean-up is fast, balanced, and thorough.
Centrally store and manage your digital assets in one location that is accessible to your full team
A central location to store and manage your product data is critical due to the growing complexities of a typical e-commerce business.
Most likely, your business has multiple departments and teams handling product data, which means that it can be inconsistent without any centralized location to manage it all in one place. If your teams are left to deal with multiple tools separately instead of aggregating product data in one location, product data management will become inefficient.
By using a centralized catalog, you can store your product data in one location where your entire team across any department can access it. This way, you can link all your assets easily with associated products and have full access to all team members.
Another important benefit of centralized product data is that it’s much easier to export it to multiple sales channels, which makes launching new channels for your business and updating data across the board much simpler.
Bulk edit your product data to efficiently keep up to date with compliance policies across sales channels
The rules and policies for sales channels like Amazon, Shopify, and others are continuously evolving. To successfully grow and scale an e-commerce business, you must ensure that your product data is up to date with all rules and policies for each sales channel. In fact, before a particular channel requests further improvements to your product data or, even worse, rejects your product data outright, make sure you are proactive in defining your taxonomy and remaining compliant with a channel’s policies.
For this reason, before you receive a notice from a sales channel or begin seeing your performance drop, make sure to review all policies and best practices. Once you have identified areas of optimization, bulk edit your product data to ensure compliance and keep performance steady.
Utilize a Next-Gen product information management (PIM) software to effectively increase product data efficiency
Product data clean-up can be extremely challenging due to the large amounts of data that need to be managed across several digital locations. But it’s a necessity in today’s evolving e-commerce landscape because consumers crave personalized, custom shopping experiences.
This is where a Next-Gen PIM comes into play and can level up your e-commerce performance.
To centralize your product data in one location so all team members can access it and make bulk edits for multiple sales channels, a Next-Gen PIM can be a very important tool. A Next-Gen PIM simplifies data management and provides unprecedented access to product data, including video and images for product-enriched content that really converts.
Since most businesses store their assets in a scattered, unorganized way across multiple locations, teams, and servers, a Next-Gen PIM is able to solve a major product data issue by centralizing it and allowing for bulk edits to your data across multiple channels by multiple team members.
So, if you want to centralize your product data for easy bulk editing across multiple teams and keep your product data up to date and in compliance with each sales channel’s policies, implementing a Next-Gen PIM is the perfect solution for cleaning up product data efficiently and effectively.
The best part is that this avoids the manual formatting and time-consuming clean-up by hand multiple times. A Next-Gen PIM does this by organizing, improving, and exporting your product data to wherever you need it. One simple edit can be applied across the board for multiple sales channels to particular products as you choose… by members of your team across functions, departments, etc.
Another benefit of using a Next-Gen PIM is that you can also create dynamic and static product lists and use advanced search functions to identify particular product data based on certain criteria to speed up your clean-up.
In particular, a Next-Gen PIM like Amber Engine’s allows your business to not only handle large volumes of data, but also efficiently improve it as well. A Next-Gen PIM organizes, improves, and exports your product data however you need it for every channel without manual formatting, human error, and time-consuming clean-up.
Product data clean-up is a key aspect of your business that has increased in significance in recent years. Consumer demands and the growing complexity and volume of product data have turned product data clean-up into an important task that needs to be executed regularly.
Centralizing your product data and making bulk edits to it is important to stay a step ahead in today’s e-commerce landscape… and using a Next-Gen PIM is a great way to accomplish this.
The good news is that implementing a Next-Gen PIM and optimizing your product data within its interface are the most important steps to cleaning up your product data. If you’re interested in adding a Next-Gen PIM, you may want to check out Amber Engine, which improves your product data management and also offers product data enrichment. Learn more about Amber Engine’s Next-Gen PIM here.
