E-Commerce for Brands
From Start-Up to the “Prolific Zone”
Quin Amorim Answers Top Questions for Brands Selling Online
Quin Amorim of Prolific Zone, an agency working with startups and professional Amazon sellers, joins this episode of E-Commerce with Coffee?! for a dynamic interview that covers more topics than you might expect.
The two podcasts that Quin hosts tell you a lot about his expertise. On QA Selling Online he answers top questions about digital commerce and Amazon sales strategies. The podcast has over 50K listeners each month from all around the world.
On the Fail Fast Podcast, Quin interviews successful entrepreneurs to reverse engineer their failures for the benefit of brands listening in. Listeners get the boons without the burn of living those failures themselves.
Quin joins this episode of E-Commerce with Coffee?! to cover top questions that brands and manufacturers need answered to sell successfully online today. Some of them are questions brands don’t even know to ask.
Here are some highlights from the interview.
Quin’s been around the block when it comes to e-commerce. The interview opens with him recalling what it was like selling on eBay in the 1990s. “With up to two weeks to receive the check and up to four weeks for the buyer to receive a product, it could take two months to complete a sale. Now, consumers are used to same-day delivery and a dozen payment options,” Quin states.
Indeed, Quin was an early adopter of eBay and he’s remained an early adopter of new tech, new e-commerce niches, and new selling channels that have come since.
Today, Quin is particularly fond of Amazon. The channel isn’t right for everyone, he admits, however with an enormous audience built-in, he makes a strong case for selling on Amazon.
Quin also talks about consumer age as an important factor for brands to consider. There are many key demographics that matter when choosing a selling channel, but Quin contends that age is the first thing to look at. Now that older customers are adopting e-commerce, for instance, their preference is largely for Walmart.com over Amazon. “It’s an established, physical retail brand that they know,” he explains.
Physical vs. Digital Commerce
Next in the interview, Quin talks about the different advantages and strategies in physical vs. online retail. “On a shelf, someone will walk by you eventually,” Quin points out. This isn’t true in digital commerce, though. Many startups and brands subsequently fall into the “build it, they will come” myth that has never been true.
What Quin calls a “divided retail reality” refers to the bifurcation of in-store and digital sales strategies. Even brands selling in both environments don’t maintain congruence across channels. This hurts them more than they realize.
Brands today need to understand just how connected those channels are. Though over 60% of consumer searches start on Amazon, the sales don’t always finish there. Often, consumers are researching something that they plan on buying elsewhere or even are physically standing in front of at the store.
The moral of the story is to brand consistently across channels to ensure that in-store and online strategies each leverage the other.
Quin also talks about the capital that startups need in today’s digital commerce landscape. In the interview, he explains how he weighs in these key factors when helping brands plan:
- The cost of the product (manufacturing)
- The physical size of the product (because shipping costs will be impacted)
- The competition landscape
- The channel(s) you decide to sell on
Rarely has there been a brand that has enough capital for everything right out of the gate. Quin, therefore, talks about how brands should choose what to spend money on first because ultimately they have to prioritize.
In Quin’s years of experience, he’s seen brands flop or fly based on their first round of spending (and whether they should have spent somewhere else). He says that product photos are the number-one thing to focus on, followed very closely by optimizing product titles.
Continued optimizations have to be part of your budget, too. “Some brands think that you launch, then you win that first position, and then you’re done. But you’re never done,” Quin cautions. If the competition makes changes, or more reviews come in for other products but not yours, your listings and relevancy will be impacted.
Read more about the most valuable channels for customer reviews.
Quin’s tip: plan on “deep cleaning” small aspects of your listing optimizations on a rotating basis so it never gets overwhelming.
Quin hopscotches around e-commerce topics with the show host Nate Svoboda with apparent ease. For instance, he also touches on influencer marketing and makes recommendations for how to approach influencers.
Then, he wraps the interview talking about PPC and lessons he’s learned. Quin says it was a game-changer to realize that PPC is “not just to get sales — it’s also to get conversions for a certain keyword.”
Learn more about ads and opportunities from another exceptional episode of E-Commerce with Coffee?!
For these and more insights, listen to the full interview with Quin Amorim. You’ll come out energized and better positioned to make your brand “the one thing” instead of just another “something” online, wherever you sell.