Create Streamlined Collaboration with the Marketing Team — Brand manufacturers contain multiple departments working in action all at once. Product development creates products that are on-brand with the mission of the company. Marketing decides how to promote them. Sales builds relationships in the market and ensures conversions. Customer service tends to whatever comes up before and after the…

The impact of incorrect product data on customers and your brand — It’s OK to be dirty if you’re a martini. When it comes to data, though, dirty is never good. The impact of incorrect product data today is especially distressing. When a brand manufacturer thinks about dirty product data, it calls to mind hundreds of hours of manual clean-up in spreadsheets. …

Product data importance and impact in the bottom line — Product information includes the essential and enriched product data that make up your product listings. It also includes the videos, images, and other audio-visual content for your products used in marketing, customer engagement, and in customer service. Product data, therefore, is a type of content. Just like a blog that…

How to Use Enriched Product Data for One Platform on Another — Brands selling anywhere online have learned that the “new normal” of product catalog data requires a lot of work. It’s a demand of digital commerce that has created a burden never before seen. Understandably, brands are still figuring out how to rise to the task. Decades ago, product data simply…

Product data is one of the most important aspects an e-commerce business should focus on. In order to ensure your business is performing optimally and efficiently, it’s important to not only properly analyze your product data and review your performance analytics, but also take strategic steps to optimize and improve…

How better product data builds the expression of your brand — The relationship you want with your customers is a lasting one. You don’t put the work into your brand just to attract one-time buyers; you build a brand so customers remember you and think about you again the next time they need something. Good branding gives your brand a human…

Product data performance is one of the most critical factors any business should focus on. In order to ensure your business is performing optimally, it is important to take an analytical approach to your product data and review your product performance analytics. Typically, product performance analysis requires a 360-degree approach…

Use this social recommendations system to boost sales and your brand — Social media has taken its place in the throne room of retail alongside the majesty of your product catalog. Your products will always reign over your kingdom, but on either side of that noble seat are two more that support it. On one side sits the to-do of product data…

In e-commerce, what always has a 100% open rate? It’s definitely not your emails, which will be lucky to be opened by even half of your audience. It’s the package your customers receive their order in. So, it makes sense for any e-commerce business to pay close attention to their…