Understanding consumer behavior has been a key factor in successful business for ages. From store layouts to strategic fresh baked bread, understanding consumer interests and actions is what sets apart the game-changing strategists from the money-suck marketing campaigns.
Despite being a key factor to success, however, the tools and approaches…
If you’re curious about what e-commerce events you should attend in 2022, the options are bountiful. You figure some are better than others, but how do you choose? Which will bring the most value? Which in-person events have restarted after shutting down during the pandemic? …
Stephanie Bregman is the Chief Marketing Officer of Manly Bands. She directs the marketing team across channels and strategies, always deftly jumping new hurdles of the changing market conditions.
The last 18 months of pandemic-related adjustments have been a particularly rocky road. Those 18 months have made up the bulk…
Yoni Kozminski of Escala and MultiplyMii joined the E-Commerce with Coffee?! podcast to talk about scaling in digital commerce.
This topic is far from self-explanatory, and listeners quickly discover why. Yoni answers questions brands don’t even know to ask. …
Antoine Gagné of J7 Media has proven his ingenuity in the world of Facebook ads. While still in high school, he started promoting local clubs through Facebook Events. By the time he was 18, he had started an ad agency.
Four years later, Antoine bought out his partner and revamped…
Whatever need you have, there’s a product for it. If your need is clear in your mind but you aren’t married to any particular brand, then the whole niche satisfying that need is an open-ended question.
In e-commerce these days, chances are there are whole websites devoted to that niche…
Shannon Roddy is the founder of the Amazon Brand Success Academy Course. He worked his way to success on Amazon after developing his own product a decade ago, and it was almost an accident how it first took off. …
E-commerce has always been fast-moving. The first hints of our current model of e-commerce were seen in the late 1960s, and since then it’s become one of the biggest shaker-movers to the status quo in over a century.
How fast is fast, though? And how fast does a brand have…
Derric Haynie is the Chief Ecommerce Technologist at Ecommercetech.io. Not only is his “e-commerce technology” corner of the market new, but his dedicated role would have never been imagined five years ago.
In short, Derric spends half his day consulting with clients and the other half watching software demos.
Maybe…
Daniela Anaviarte Bolzman is the CEO and founder of Mindful Goods. She’s a savvy brand strategist who, after a decade of experience in marketing, was drawn to e-commerce. Specifically, she had ideas for Amazon.
Daniela launched her brand Mindful Goods to work directly with Amazon sellers to craft creative product…
