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A content contributor at Amber Engine, a software company passionate about eCommerce

As if traditional commerce brands didn’t already have enough to worry about with market trends shifting in favor of disruptive DTC models, a global pandemic did all but essentialize these trends.

Companies already proficient in the DTC e-commerce model had an easier time shaking off these pressing challenges, and more traditional brick-and-mortar brands scrambled to keep up as social-distance mandates made the online brand experience not just simpler to manage, but practically a prerequisite for responsible commerce.

Virus or not, this trend had already been settling for years. In fact, for some DTC brands, simply skipping that retailer middleman was…

E-Commerce with Coffee

Have you heard of the new podcast E-Commerce with Coffee?!

The double punctuation, though illustrative of my own enthusiasm, is actually part of the podcast name. (And from experience, you know that whenever there’s both a question mark and an exclamation point, it’s either an e-mail from your boss or someone is on their third cup of coffee.)

This new podcast hosts guests as absorbing as their favorite brews. The first guest, Eddie Porrello, is the inaugural example.

The episode opens with a discussion of caffeinated beverages, the host and guest dive into e-commerce topics for brands and manufacturers who…

E-Commerce Trends

Building consumer confidence and improving the customer experience can be done with product visualization technology. Here’s how

It’s no secret that we live in a tech-forward world, and we’re doubling down on it every single day. Phones used to get smaller each year, but now they get bigger. These pocket-sized computers went from convenient forms of communication to how we take in the majority of our world — especially now.

This same tech-forward trend is alive and well in commerce, and we double down just as much on the advancing technology in e-commerce. E-commerce, in general, has grown both rapidly and steadily, and the pandemic has only accelerated this trend.

Along with the growth, of course, are…

Why you need a strong and recognizable brand before you see D2C sales

Image of man creating logos
Image of man creating logos

A new and disruptive generation of brands has shaken up how consumers buy. These brands and manufacturers have taken on the role of direct-to-consumer (D2C) gurus that are marketing, selling, and shipping the products they manufacture by themselves. The middleman retailer has been cut out.

Coming into 2021 — on the heels of unprecedented growth in e-commerce (and in D2C sales, specifically) — these brands have shaped what consumers expect of any seller. …


You’ll see success in D2C only if you know what the new end consumer wants

Direct-to-consumer (D2C) companies are brands and manufacturers that sell products directly to consumers online. The old way of shipping big batches of their products to multi-brand retailers has shifted progressively over the last decade, and the pandemic accelerated the trend.

The main D2C benefit for consumers is pretty clear: by buying directly from a manufacturer, prices are lower since the middleman (the retailer) doesn’t need to make a cut.

There are even more benefits for brands selling through the D2C model. They can easily (and simultaneously) experiment with different methods of distribution, and even continue their traditional partnerships with retailers…

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